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Find the selling price, profit and margin from a cost and markup percentage. Free, instant results.
Enter your cost and the markup percentage you want to apply to see the selling price, the profit per unit and the resulting profit margin.
A markup calculator sets a selling price by adding a percentage to your cost. Enter the cost and the markup you want, and it returns the selling price, the profit per unit and the profit margin that markup produces.
Markup and margin are easy to confuse. A 50% markup does not mean a 50% margin — because markup is figured on the lower cost and margin on the higher price, the margin always comes out smaller. Seeing both side by side keeps your pricing honest and your profit protected.
Markup is a percentage added to the cost to reach the selling price.
Price = Cost × (1 + markup / 100)Margin % = (Price − Cost) / Price × 100A 50% markup on a $40 cost adds $20 of profit for a $60 selling price — a 33.3% margin.
Decide the markup percentage you want on cost, then multiply the cost by (1 + markup/100). A 50% markup on a $40 cost gives a $60 selling price.
Markup is measured against cost while margin is measured against the higher selling price, so the margin percentage is always smaller than the markup.
Retail markups vary widely — often 50% to 100% or more depending on category, competition and overheads. Choose a markup that leaves a healthy margin after all costs.